At Devcom 2019, Insomniac Games' Jason Hickey proved as much with his talk on Marvel's Spider-Man, and how the streets and alleys of its virtual New York City are teeming with nods to the individual passions of its creators. Look closely, though, and you might see the personalities of those who labour to make the industry's blockbusters shining through.
Anything that requires hundreds of hands to produce may be a masterful example of craft, but that scale and sweep comes at the expense of a little soul. For all the hype and attention that surrounds them, AAA video games are generally regarded as manufactured and impersonal.